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From misinformation to trust: how to communicate science and agri-food

From misinformation to trust: how to communicate science and agri-food

24th March 2026 – Strategies and challenges of scientific communication in the agri-food sector

On Tuesday 24th March at 4.30 pm, Fondazione Invernizzi hosted a meeting dedicated to the role played by scientific communication in the agri-food sector, namely focusing on challenges posed by misinformation and fake news. Organized in collaboration with Prof. Paolo Ajmone Marsan, a lecturer at Milan Università Cattolica del Sacro Cuore, the event offered an opportunity for dialogue of academia, research and public outreach, involving experts in communication, science and consumer psychology.

This event was designed to explore how to effectively communicate agri-food science, strengthen the relationship of trust with the public and counter the spread of misleading information.